q2

The house style of my ancillary text was black with red and white. I chose this because the black represented the sad, vulnerable style image of the artist. The colour red was used as a connotation of the title ‘Hurt’ and was used throughout the text. However I made the title white as it would stand out against the black background more than red. The video also included this house style as some scenes are black and white however we didn’t use the colour red as we felt it would be to bright for such an emotional video. However we did incorporate a necklace which said love and used this to connote the colour red. Another form of conventions that I noticed was that digipaks and CD covers keep the same colours and fonts throughout the display. I also tried to do this, therefore my ancillary text and poster also unite together as they both have the same font. conventions that I noticed was that digipaks and CD covers keep the same colours and fonts throughout the display. I also tried to do this, therefore my ancillary text and poster also unite together as they both have the same font.Another form of conventions I noticed on digipaks and cd covers was that they often kept the font the same for everything. I tried to do this as much as possible to create an iconography look to her name itself. I also tried to do this with the with the title 'hurt' as I used an emotive font to show more feeling therefore makes it look more professional. I think that my video combined with the ancillary text was effective at showing the brand of the singer. This is because I kept to the house style of sad themes and editing as much as I could to represent the power ballad style of music.