Analysis of magazine advert

The name of the artist Wretch 32 and is a new upcoming artist from north london. the word Wretch is used to describe a person who is vile or despicable person. This suggests that he wants the audience to think he is a relentless person and shows off his gangsta image .

The font and lettering is best described as simple,bold and white. The word 'wretch' on the article is in a graffiti styled font.

The artist is standing with his weight on one leg and looking towards the side.This connotes that the artist is 'chilling' and shows he is very laid-back.The camera angle is a mid-shot, allowing the audience to see the majority of his upper body.Wretch' facial expression is very plain and casual as we can only see a side profile.This emphasises the theme of being laid-back. he eyes do not make direct contact with audience suggesting he is distracted by something or just that he is not bothered which adds to him looking carefree. He is wearing a simple white t-shirt and jeans which fits in very well with the 'grime' genre and image.

The dominant image on the advert is wretch himself as he this is what the magazine advert is trying to promote. The smaller image on the advert is cartoonised typical tower blocks of east London which look like they have been graphitised as there is paint dripping from the buildings and onto wretch this connects the two together and suggests there is a strong bond between the 'hood' and himself. This shows audience where he has come from and even though he is famous he will never forget that part of himself. The image of wretch shows him looking to the side where the tower blocks are and the title 'wretchrospective' supports this as it means looking back on the past which in this case would be his neighbourhood.

The title of his album is 'Wretchrospective'. You can already see that he is not conforming and likes to add his own style to things. The artist has got his name from the original word 'retrospective' which means looking back on past events. this may connote that the artist whats to remind the audience of what has happened in the past or what has made him as a person. Dominant colours are black and white which show that he has kept it very simple and plain to go with the care free representation. Wretch 32 has signed with the record label Ministry of sound which is renowned for it dance music tracks productions and the 800 events they put on every year.

The target audience for this artist is young teenagers to young adults as the genre is grime. Grime is usually targeted at these audiences as it is a recent genre.